targeted advertising pricing guide

Targeted Advertising Breakdown Options: 

We utilized a very tailored targeted advertising approach designed to enhance your brand's visibility and drive meaningful engagement. We believe that the path to the "sale" is achieved over a 3-step process.

Brand Awareness and Recognition Phase 1: 

In the initial phase, our targeted campaigns are meticulously crafted to establish overall brand awareness and ignite enthusiasm among your audience. Our goal is to keep your brand top of mind, fostering engagement and excitement. Simultaneously, we initiate the construction of an extensive database, ensuring that as your business evolves, reaching and resonating with your target audience becomes increasingly efficient.

Consideration Phase 2: 

Transitioning into the consideration phase during the first 90 days, our focus intensifies on reinforcing brand recognition and, crucially, building brand trust. This strategic progression lays the groundwork for a robust relationship with your audience, positioning your brand as a trusted authority within your industry.

Conversion and Appointment Acceleration Phase 3: 

The final phase strategically guides your audience into the conversion stage, where we witness a significant upsurge in appointment generation, sales, or leads-driven whichever the case may be. While individuals progress through these phases at varying speeds, our approach caters to diverse timelines. Immediate needs prompt some to become clients swiftly, while others may require more time based on their unique circumstances. Irrespective of the timeline, our commitment is to keep individuals engaged and ensure your brand remains ingrained in their memory. Even if they postpone a call to action today, our efforts are geared towards ensuring they recall your name when the time is right.

Our holistic approach not only nurtures leads but cultivates a lasting brand presence, ensuring sustained impact in the minds of your audience.

I would welcome the opportunity to discuss these strategies further and explore how our expertise can align with your business objectives. 

The Nuts and Bolts of Building Ads

What you get:

• - Campaign creation.

• - Ad set creation (A/B testing).

• - Ads creation (we build the display ads).

• - Custom, interests, and lookalike audiences research and setup.

• - Demographic audience setup (age, gender, language, income, location, device and platform).

• - Facebook Pixel installation for Wix, WordPress, ClickFunnel, Shopify etc...

• - Retargeting ADS to maximize your ROI

• - Technical setup (goal, budget, bid, ad scheduling, marketing plan)

• - Intermediate and final analysis of the results obtained

Option 1 Basic: $995 One-time Setup Fee

Facebook Ads Setup S - Campaign creation + 1 category/product/service + 1 Custom audience + 2 ads

Option 2 Standard: $1,445 One-Time Setup Fee

Facebook Ads Setup M - Campaign creation + Up to 3 categories/products/services + 2 Custom audiences + 6 ads

Option 3 Premium: $1,895 One-Time Setup Fee

Facebook Ads Setup L - Campaign creation + Up to 6 categories/products/services + 4 Custom audiences + 12 ads

*The ad spend is not included in the package price and is directly paid to META.

Cost Structure: 

The cost breakdown for targeted ads with social entails a monthly advertising spend (To Be Determined - TBD) plus a management fee of $400 per $1,000 of ad spend. Additionally, the selected package—Small, Medium, or Large—involves a one-time setup fee per campaign with the length of the campaign up to the client. We typically recommend 30, 60, or 90-day campaign cycles but this can differ from industry to industry as well as individual objectives. To optimize your campaign, I recommend choosing an ad spend amount aligned with your desired reach, whether on a localized, national, or global scale. It's important to note that a larger audience may require a higher budget, but it significantly enhances the effectiveness of your ads.

Effectiveness of Targeted Advertising: 

Targeted advertising stands out as the most effective method for businesses to hyper-target potential clients on social media platforms. At SMG, we currently manage an annual targeted advertising budget of 2.6 million for our clients. In the previous year, this investment translated into an impressive $32 million return. Our clients consistently experience returns ranging from 3X to an exceptional 20X on their ad spend, underscoring the potency of targeted advertising in delivering impactful results.